Brand, visual identity, naming, webdesign, communication design
Creating a brand for a top of the line wetsuit brand is the dream of every surfing brand-designer. So Faker got extremely stoked when the four guys from SRFACE called about their soon to be bad-ass wetsuit. We went back to the ocean for inspiration & paddled into the project.
The moment the sky starts to blend with the ocean surface has been the inspiration for the SRFACE color schedule.
The earths surface is 71% covered with water. This water is our playground, our go-to place and the place where our suit thrives. With a 71 degree line covering off a part of the F & A, the earths water surface is embodied in our logo. All other letters are customized as well. With subtle references to the 71 degree line in the S, C & E.
A distinctive typographic style. Clean modern bright letters with Soleil & funky type with Bau Pro.
A super dark toned photography style to embody the feel of the high-end neoprene product. This way the subtle orange high-lights really stands out.
SRFACE knows traveling is a big part of surf culture, we shine light on the normal surfer by showing how they travel to the ocean. Lifestyle & surf pictures by: Jan Bijl.