The inspiration for the brand concept was the Japanese philosophy 'Wabi Sabi', which embraces the beauty of imperfection - a look at life that fits in perfectly with the Holistik vision.
We aimed to make the typography style a green glamour style. Nothing over the top but stylish yet humble. A combination of a strong & classy typefaces with a minimal text style for highlights.
To give Holistik a more daily vibe, we decided to use a variety of colors for different moods & moments.
Embrace the beauty of imperfections, one of the key elements of a holistic lifestyle. We translated this in a symbolic imperfect raw edge of a torn paper.