Based on the updated brand strategy: Live More. Vitaminstore empowers people to make the most out of their lives by supporting their health and well-being. We started the design process to redesign the Vitaminstore brand with a solid 25 years of heritage.
What we did
• Brand design
The Vitaminstore team requested that we retain the widely appreciated heart symbol. We designed a new, more harmonious logo to make the brand more recognizable (even on tiny scale) and connect with the energy in the new brand strategy in both the logo and wordmark.