Amsterdam Capital Week celebrates it's 5th anniversary by introducing Amsterdam Capital House: a three day event centred around bringing founders, investors and creators together. Along with this exciting step came a new brand and visual identity.
Brand Design, Print, Website, Event, Social
LOGO
An abstract icon which combines the shapes of the first letters of Amsterdam Capital House; the A,C & H.
The heritage of the original Amsterdam Capital Week design is incorporated into the new identity with the red square that also serves as a label.
COLOR
Capital Red, Cozy Blue, Funky Green & Sand Yellow create an atmosphere in which people feel instantly at home.
Visual style
At the base of our visual style is a blend of collage & glitch: a combination of the past and the future.
The dotted illustrations create an old school vibe.
The glitch-grid visualises the modern way of doing business.
To complement the brand we use black and white photography with a brand colour overlay.
TYPE
As a display font we use Windsor MT; a funky and unique font that gives the brand a distinct personality. To highlight a specific part of a text, an outlined version of the letters is used.
The clean and grotesk Gilroy font is used for large chunks of text to create balance.
